MINI ADVISORY BOARD
Committee Overview
The MINI Advisory Board is comprised of 3 General Managers, 2 Members from the DCT Board (Chair and Vice-Chair), the Executive Director of the BMW Dealer Communication Team, and Members from MINI Canada.
Focusing on MINI and Pre-Owned MINI brands in the Canadian marketplace, the purpose of the Advisory Board is to analyze, look and address the sustainability and profitability of the brand while looking at every opportunity available to increase market shares of the new, pre-owned business and look at every incentive program or bonuses to make sales.
